Confusable pair · B2
Assure, ensure or insure?
You assure a person: you tell them something to remove their doubt. You ensure a result: you make certain it happens. You insure property: you buy financial cover against loss. Assure always takes a person as its object, which is the quickest way to check.
Which word, and why
- assure
tell a person, to remove their doubt
To tell someone confidently that something is true.
I assure you · assure him that · rest assured
- ensure
make certain that something happens
To make sure that something takes place.
ensure that · ensure compliance · ensure safety
- insure
buy financial cover
To arrange compensation in the event of loss or damage.
insure the building · fully insured · insure against
Now use it
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